Why Renominate Exists
Community pharmacy is facing a structural shift.
EPS nominations are moving more frequently.
Digital-first and distance-selling providers are expanding aggressively.
Promotional acquisition campaigns are accelerating patient switching.
In many cases, patients do not fully understand what a nomination change means — or how easily it can happen.
A Growing Industry Issue
Nomination movement is no longer an occasional occurrence.
It is influenced by:
• National digital competition
• Convenience-led switching
• Promotional campaigns
• Reduced patient awareness of EPS mechanics
• Temporary changes becoming permanent by default
This is not about blame.
It is about structure.
Many pharmacies simply do not have a system in place to review, understand and respond appropriately to nomination drift.
How Renominate Began
Renominate was created after identifying a pattern across multiple pharmacies: patients were being lost quietly, and in many cases, without clear understanding.
Through direct operational work within pharmacy environments, the issue became impossible to ignore.
What initially began as a focused effort to help pharmacies recover recently lost nominations quickly revealed something more significant.
The real problem was not just recovery.
It was the absence of a consistent, ethical communication framework that protects patient relationships over time.
From Recovery to Complete Solution
At this point, it became clear that recovering nominations alone was not enough.
Stability requires reinforcement.
With David’s background as founder of DHM Digital — and long-standing experience in structured digital systems — it became a natural step to combine:
• Ethical nomination recovery
• Structured patient communication
• Professional digital presence
Together, this created a practical, scalable framework specifically for UK community pharmacies.
Not a marketing campaign.
A retention system.
A Structured, Patient-First Approach
Renominate was designed to ensure that:
• Patients understand their nomination clearly
• Contact is appropriate and compliant
• Communication is respectful and transparent
• Recovery only occurs where the patient genuinely wishes it
The objective is clarity — not switching tactics.
Long-term stability depends on trust.
Why This Matters Now
As online pharmacies and distance sellers continue to grow, community pharmacies cannot rely solely on proximity and habit.
Visibility, communication and clarity now influence patient choice.
Renominate provides structure in an area where uncertainty has become increasingly common.
It allows pharmacies to:
• Review nomination stability
• Recover appropriate recent losses
• Reinforce ongoing patient engagement
• Protect long-term dispensing volume
All without adding unnecessary operational burden.
Founder Partner Opportunity
We are currently welcoming a limited number of pharmacies to join as Founder Partners during the structured launch phase of the Renominate programme.
Founder Partners participate at the ground-floor stage of a carefully designed retention and digital credibility framework. During this phase, each partner receives direct oversight and measured implementation support to ensure long-term stability and success.
Founder Partner status includes:
• Direct founder-led implementation and strategic oversight
• Priority onboarding within the structured rollout phase
• Protected long-term commercial positioning within the programme
• Preferential access to all Renominate services and future enhancements
• Participation within a limited, quality-controlled launch cohort
Launch intake is intentionally restricted to ensure every Founder Partner receives the level of attention and structure the programme requires.